Amazon Product Image

The number of sellers on Amazon is increasing, which means competition is fierce. There are millions of sellers, and you need to stand out to convert customers and increase sales.

  1. Amazon Image Guidelines
  2. Amazon Product Image Gallery

Sellers optimize all aspects of their product listing page; the product title, it’s description and pricing. A key component of an Amazon listing is product photos. These show what your product looks like but also its design, function, and usage. These aspects are key to telling shoppers a lot about your product. A single picture is worth a thousand words.


Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys/games. The hero image appears at the top of every page in your Store, above the navigation bar, and helps to separate your Store's navigation and content from Amazon's. We recommend carefully selecting your hero image on each page, since these images are the first thing that shoppers will see when they arrive at your Store.

Your products will show on the product listing page as well as shoppers’ search result page as thumbnails. The quality of your image has a big impact on your click-throughs, and conversions rates and these actions are incorporated in the Amazon ranking algorithm. If your products get clicks and are purchased, they have a better chance of ranking higher in the search result page. That’s what a quality product image can bring to your Amazon business.

  1. Product image requirements Every detail page in the Amazon store requires at least one product image, and we recommend you provide six images and one video. Good images make it easy for customers to evaluate the product. Images should be clear, informative, and attractive.
  2. Product Images - Amazon Echo Dot Product Images - Amazon Echo Dot In order to download a larger version of the pictures below, please right-click (PC) or click and hold (Mac), then choose 'Save Target As' from the menu that appears.
  3. The minimum Amazon image dimension for the image’s longest side is 500 pixels. The maximum Amazon image dimension for the image’s longest side is 10,000 pixels. Thus you are given a 500 pixel to 10,000 pixel range for one side, which is very large. Amazon recommends using a 1:1 square image with the dimensions 2000 x 2000.

It’s crucial to understand the importance of quality product images. How can you optimize Amazon product images? We will break down this question in detail, and give you our best tips to help you make your product images visually appealing. Keep reading.

Amazon Image Guidelines

  1. Follow the product image requirements of Amazon

When you optimize Amazon product images, you have to follow the Amazon product image requirements. Make sure your images comply with the rules.

There are some technical aspects you must understand. Here is a summary of their requirements:

  • Image format: TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png)
  • Image size: Images should be at least 1000 pixels or larger in either height or width
  • Color mode: RGB or CMYK
  • Image name: File names must consist of the product identifier followed by a period and the appropriate file extension

For the primary product image, ensure you have:

  • A professional photograph of the product
  • An image of the product alone
  • Plain white background
  • The product should account for at least 85% of the frame
  • An image from watermarks, text, and promotional stickers as these are banned

For subsequent images, make sure:

  • That the image is of or pertaining to the product being sold.
  • Where the image features other products or objects that they are used to demonstrate the use or scale of the product, otherwise, they are not allowed.
  • The product images fill 85% or more of the image frame.

Other factors to be aware of:

  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are prohibited.

If there is any violation of the rules, Amazon will suppress your product listings, and your products will not show in the Amazon search result page. It’s imperative that you always follow the product image rules issued by Amazon.

  1. Make your main image eye-catching

The main product image is the key driver for your click-through and conversion rate.

Pay special attention to your main image; optimize it, it shapes the perception of the quality of the item, which will help you increase your Amazon rankings.

  • A plain white background helps the item stand out and look sharp and clean.
  • Shoot the product photo professionally.
  • Choose the best angle that highlights the features of the product.
  • Only show a single product.
  • Try and distinguish your product from competitors.
  • Make it eye-catching to stand out.
  • Make it recognizable.
  1. Reduce the size of your image file

Amazon has found that if page load speed drops by 1 second, they lose around 1.6 billion a year.

Don’t underestimate the loading speed of your product listings because it greatly impacts customers’ shopping experience. The loading time of your product images depends on how large they are. The larger the file size, the longer it will take to load the image. Listings that load slowly have lower conversion rates. A smaller image size loads faster, and this reduces your bounce rate, which will increase conversions.

To reduce the file size, you can use advanced Apps to get a quality image with the smallest file size. There are many choices like Photoshop and Pixlr Editor, plus other compression apps like TinyPNG.

  1. Capture high-quality image

Images need to be aesthetically pleasing and technically suitable. Remember, you are trying to encourage shoppers to buy your products. Replace poor images with quality shots.

Technically, you have to set a product photo with a white background. Grab a white sheet or a piece of white cloth, and find a spot to shoot your image. Remember, light is everything. Choose a spot indoors with natural light, maybe by windows. If you need more light, you can add an extra source.

Try lots of angles and shoot your product in many different ways. Make sure there is space to edit and always keep the product in the center of the frame for a tight square crop.

Remember, you can still improve the images by editing; you can change the exposure and make the background whiter. Apps like Amazon Seller App, VSCO, PS Express, and Snapseed can help you make edits. Pay special attention to the brightness, temperature or saturation, clarity, and highlights of your product image.

  1. Name your image properly to improve SEO

Smartphones, cameras, and computers assign a name to image files. It would be very easy to keep them as they are; however, this is not a good SEO practice. Your image file names matter for your product ranking on Amazon. Name your images with qualitative keywords in a descriptive and to-the-point manner.


Optimizing file names makes it easy for the crawlers to index your images in the Amazon algorithm. The crawlers can easily recognize text and identify keywords in the image file name, whereas they get nothing from the default series of numbers or text automatically assigned by the device used to capture the images.

Re-name your images in English and use keywords relevant to the search term shoppers will use to search for your product.

  1. Use a wide range of product photos

Using a wide range of shots gives shoppers a detailed view of the product.

  • Show different perspectives so that the customer feels as if they’ve seen the whole product; otherwise, you will lose conversions.
  • Show the benefit of the product.
  • Show how it’s used.
  • Use images to place your product in a customer’s life in a way they can understand.
  • Think about lifestyle and context photos.
  • Highlight the product’s design and functions.
  • Distinguish your product with different perspectives.
  1. Test your product images

Having lots of great looking images can cause a problem, however. How do you decide which is best? Testing them will help you choose. Trial different images and see which has the most sales over a set time frame.

You have choices when deciding what to test. You can test the number of images per item, per category, and page. Testing will reveal the best number of thumbnails to feature for each product.

You can also test the file size and find out how higher quality images with slower loading speed affect your business.

You can also test which images your customer prefers. Showcase the images from different perspectives, angles, backgrounds, and image type, to figure out which customers prefer.

When you plan to test your product image, remember to test only one variable at a time. This is to make sure that it’s the variable affecting the result.

In a nutshell, your product images can make or break your Amazon success.

  • Optimize them to boost your sales.
  • Follow the Amazon guidelines.
  • Create great primary images.
  • Compress image file sizes to improve your load speed.
  • Name your images to improve SEO.
  • Use a wide range of product images
  • Set up testing to choose the best performing images.

If you are new to this, incorporate these tips into your business practice. Never fail to exhaust any possible chances to make your product listings stand out among competitors, and you will see improvements in your Amazon rankings, business conversions, and profits.

Author bio:

Sharline Shaw, the founder of a, is an expert on Chinese export trade. With 10 years of experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.

There are many image editors you can use to edit your photos for Amazon. While some image editors are better than others, they’ll all require you to learn some basic features and terminology in order to use them effectively.

If you’re looking at taking product pictures, make sure to read our article on some common mistakes new sellers make with the main product photo on Amazon. Take a look at our article on some product photography tips to get started too!

In this article, we’ll go over some common free and paid applications people use to edit their images. Many of the online image editors are aimed toward photo editing, so certain features like filters, stickers, or adding text just aren’t as useful. That’s why finding one that works well is a chore. Try out the websites we’ve tested below to see if one works for you.

Looking for free for commercial use stock photos? You can use these as placeholders for your website until you find something more permanent.

Want to work offline? Check out these free and paid (one-time cost) alternatives to Adobe Photoshop.

Free Online Image Editors

These image editors are free and available online only. They are a great option if you’re often traveling or don’t have access to a computer with an offline editor installed. Some of the websites here limit their features for the free version, but if you want to do some basic editing like contrast, brightness, or cropping, they’ll work fine.

Many of these websites also have a premium subscription if you need certain features or like the layout of the free version.

Pixlr Online Photo Editor Free and Premium

This free online image editor has some great basic features if you’re looking for a way to edit images quickly without having a local image editor. With a basic wand tool and a color picker tool, you can quickly refine your photos to remove any slight image imperfections or to make the background pure white. The free version has a vector editor as well, so you can edit your vector files.

The Pro version has some nice templates and free stock images. This may be useful if you don’t want to pay for images from other sites like Shutterstock.

Photo Editor by Aviary Free Online and App Store

Aviary Online Photo Editor has a lot of nice features for your images. It’s synced with Adobe Creative Cloud, so you can edit pictures from your Adobe account if you have one. Otherwise, you can take a picture from your device and edit. If you’re looking for quick, simple edits, then this online application is fine.

For more serious edits, like including different layers, you’ll want to look elsewhere. It’s still better than most free photo editors that are aimed at people rather than products.

Adobe Photoshop Express Editor Free and Subscription

This image editor requires Flash, but if you’re expecting Photoshop tools, you’re in for a disappointment. This editor has few of the features you’d hope to get from an editor that bears the Photoshop name, but it’s still better than many free photo editors. It also has some tools for photo sharing if you’re hoping to touch up or add some silly stickers or pictures on top of your photo.

This browser-based image editor is similar to Pixlr. You can also easily manipulate files from other apps like Photoshop.

Other free online image editors that are primarily aimed at spicing up photos for social media are listed below. Again, you may want to read through their privacy policy regarding the uploaded photos.

Free Offline Image Editors

In this section, we’ll take a look at some great free offline image editing applications. One of the best features of the locally installed software is that you won’t have to worry about some server storing your images online. You also don’t need an internet connection or worry about slow speeds. These editors also have full feature sets, so you can edit the images in any way you want instead of being stuck with limited features.

GIMP Windows, Linux, and Mac

This is perhaps the most popular free, full-featured image editor available. For a free program, its features are almost comparable to Adobe Photoshop’s flagship software. Windows only

Don’t let the early 2000s-looking website and tons of ads fool you. This image editor is a great alternative for people who want something better than Microsoft Paint but not as complicated as Adobe Photoshop. Just make sure you click on the right download button or you may find yourself battling a bunch of ads and spam.

Photoscape or Photoscape X Windows and Mac

These free image editors are a great choice for a modern image editor. PhotoScape X has a bunch of features, and the interface is a little more polished than GIMP or It also has a bunch of great features like the GIF Maker, though that’s probably not as relevant for Amazon sellers.

These are some other free offline image editors below.

  • Picasa (discontinued but you can find older installations online)
  • Pixlr (for Apple App Store and Google Play)

If you’re serious about photo editing and want something more professional, then you may want to use Adobe Photoshop. Many photographers in the industry use Photoshop, and the community support for it is extensive. If you don’t want to pay for the subscription, then look for older offline versions like CS6 or Elements.

Many sellers don’t want to go through the trouble of editing their pictures since it can be time-consuming. But every little advantage can increase your sales, putting you ahead of your competition.

With the massive influx of new sellers using questionable tactics, you’ll want to distinguish yourself in any way possible. Disingenuous sellers don’t take time to polish their pictures, so taking time to make your photos shine gives you an advantage. And it’ll also give your brand reputation and image a boost.

last updated May 9, 2019