Amazon Product Listing Images

  1. Images must accurately represent the product and show only the product that's for sale, with minimal or no propping. The product and all of its features must be clearly visible. MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages — RGB colour values of 255, 255, 255).
  2. Amazon FBA Case Study: Crowdsource Ideas for Perfect Product Images Imagery is arguably the most important aspect of an Amazon listing. Learn how you can create a plan of action to optimize your product's photography.

In two words, we are doing product images for Amazon listings, (not only for Amazon of course – for all e-commerce), utilizing 3D rendering, it means that product photos will be generated from 3D virtual model of product.


In under two decades, Amazon has grown to be a juggernaut in the eCommerce space, with many people happy to pay for a Prime membership and product prices that are sometimes a dollar (or five) more than what they can pay in a long supermarket just for the convenience and accessibility. You can search for anything, and immediately see hundreds of options for whatever you’re looking for with reviews attached, and you aren’t bound by geography.

There’s a lot that goes into a great Amazon product listing, but there’s one part of the equation that weighs the most heavily on whether or not you get clicks to the product listing all together – the Amazon product image.

Product images are what users typically scan through most intently in their search results, and it’s what will catch their eye if you’ve run an ad to try to draw attention to you, and there’s a lot to keep in mind. If you don’t have the right Amazon image size, users won’t be able to zoom, and the wrong image files will be rejected by Amazon all together.

We don’t want any of that to happen, so in this post, we’re going to take a look at Amazon image requirements for product photos and best practices to help you get those sales.

Amazon Image Requirements: The Technical

One of the first things to look at when considering what Amazon wants from an image is the technical side of things, because if those aren’t on track, it won’t be great. Here’s what you need to know:

  • Amazon recommends using dimensions that are larger than 1000 pixels on a single side
  • The minimum Amazon image dimension for the image’s longest side is 500 pixels.
  • The maximum Amazon image dimension for the image’s longest side is 10,000 pixels.
  • Thus you are given a 500 pixel to 10,000 pixel range for one side, which is very large.
  • Amazon recommends using a 1:1 square image with the dimensions 2000 x 2000.
  • With these optimized dimensions, Amazon allows for maximum zoom, or a 5:1 aspect ratio
  • Image zoom abilities starts when the image is at least 1000 pixels on the longest side and 500 pixels on the shortest
  • The maximum file size is 10mb for each image
  • You can use JPEG, TIFF, or GIF files, but JPEG is the preferred and best Amazon image file format
  • It’s recommended to crop the photo well, with limited white space to maximize the product’s size
  • Compress the image; Amazon will compress it again once uploaded. You can use a website like TinyJPG to compress your photos to meet Amazon’s image requirements.
  • These image requirements go for all Amazon product images.

Best Amazon Product Image Size

The best photo size to use for your Amazon product image is 2000 by 2000 pixels. These dimensions form an aspect ratio of 1:1.

Amazon Image Requirements: Design

If you’ve ever scrolled through Amazon before (and haven’t we all), you’ve likely noticed that the pictures can be relatively uniform, so you know the technical side of things won’t be the only requirements Amazon has. They also have pretty strict requirements about the design of the product images, too.

Note that there are different design requirements for the primary photo listing image, which will show up as the thumbnail in searches and the first product image, and the alternative images that users can scroll through on the listing’s page.

Amazon Main Image Guidelines


These are the design requirements specific to the main, primary photo listing image:

  • The image must be a professional photograph or cover art of the product being sold, with cover art being acceptable in the case of digital books, files, etc. Drawings or illustrations of the product aren’t accepted.
  • The image needs to be in-focus and look professionally lit.
  • The product needs to contain realistic colors and look like what you’re selling.
  • The image can’t contain additional objects that are confusing. Example, you can have a woman modeling a jacket also wearing pants and a hat, but pictures of just the clothing laying flat shouldn’t contain these objects.
  • Products should fill 85% or more of the image frame, with limited whitespace in the background.
  • Backgrounds need to be pure white, which is RGB 255, 255, 255 on the color wheel.
  • The full product needs to appear in the frame.
  • The image can’t contain unnecessary graphics or text.
  • The image must have smooth edges, as opposed to jagged edges.
  • You can’t feature any sort of designs, including watermarks, on the images.

Alternative Product Photo Requirements

These are the design requirements for alternative view photos (aka, the ones you use to offer additional information for your audience):

  • No pornographic, racist, or otherwise offensive images are allowed (it goes without saying, this applies to the main product listing photo, too).
  • The image must either be of or pertain to the product being sold.
  • It still needs to be in-focus, professionally lit, and having realistic colors.
  • Other products or objects are permitted here, so long as they can help demonstrate the use or scale of a product. Think a soda can next to an object for comparative purposes.
  • The product and probs should take up at least 85% of the frame.
  • Close-up images are allowed.
  • You can have environments in the background, or show the product in use.
  • Text and graphics are allowed as long as they’re useful.

Best Practices for Amazon Product Images

We’ve got the technical side of it down, but if you want to sell in the hyper-competitive Amazon marketplace, there are certain ways you can use your images (restrictions or not!) to give yourself an edge and get the sale.

Let’s take a look at a few things you should make sure you’re doing on every listing.

Go Big Enough to Get the Zoom

Amazon images can’t be zoomed in by customers unless the image is large enough, and you don’t want to deprive your customers of the chance to see an up-close view if it could be what helps them decide to convert.

Contrary to popular belief, you don’t need to use a 3000 pixel image in order to get the zoom effect; zoom abilities start at 1000 pixels as mentioned in the Amazon requirements, and the 2500 pixel mark is typically a good place to be.

Add Multiple Images

You have the option to add multiple images to every product listing– use that to your advantage! I’m personally a little skeptical when I click on a product and only see one picture, even if it’s relatively self-explanatory.

Multiple images can give you the chance to feature the product from different angles, giving customers a well-rounded view of the product.

Remember that you can add graphics and text to alternative photos, so you can establish context or provide relevant information customers may need, like this:

Another great use for these images is offer them additional information they may need for purchasing, like a full size chart. Even if you have this listed in your product description, placing it in an image will maximize its visibility and ensure customers see it before they click away.

Show the Product In Use

Featuring the product in use is always a good call from a selling standpoint. It shows how easy the product is to use or how great it is and it helps the customer envision having it in their life. That dress may look “just ok” when laying flat; seeing the skirt in motion while the model twirls is another thing all together.

Similarly, showing a hose nozzle’s different spray settings or demonstrating how far it can reach is a huge selling point. When people visualize it, they’re more likely to believe it, and more likely to feel like they need it.

Check Out Industry Specific Amazon Guidelines

Before you start creating your images, you need to double check and see if Amazon has any industry-specific guidelines for images that you’ll be posting.

The clothing industry, for example, has strict ones:

  • Women and men’s clothes must be portrayed either flat, or on a model; infants’ clothing, however, must be laid flat in the primary image.
  • All accessories must be photographed flat
  • Lingerie and swimsuit products must appear demure, and not “sexy”

Review the full list of product guidelines here before you post.


When it comes to Amazon, they have a ton of image requirements that you need to consider, but there’s a lot of flexibility in how you can present your products to customers, too. Use that to your advantage, playing by all the rules and Amazon guidelines, while still finding creative ways to help your products stand out and give customers all the information they need to feel confident in their purchase with you.

Think like a customer, and ask yourself what questions and objections you’d have that you’d need addressed before purchasing, and you’ll find ways to beat out the competition.

Need a little help creating gorgeous, useful images for your Amazon product listings? Start your free trial with Snappa today!

What do you think? How do you feel about Amazon’s image requirements? Which best practices do you use to sell more? Share your thoughts and questions in the comments below!

The number of sellers on Amazon is increasing, which means competition is fierce. There are millions of sellers, and you need to stand out to convert customers and increase sales.

Sellers optimize all aspects of their product listing page; the product title, it’s description and pricing. A key component of an Amazon listing is product photos. These show what your product looks like but also its design, function, and usage. These aspects are key to telling shoppers a lot about your product. A single picture is worth a thousand words.

Your products will show on the product listing page as well as shoppers’ search result page as thumbnails. The quality of your image has a big impact on your click-throughs, and conversions rates and these actions are incorporated in the Amazon ranking algorithm. If your products get clicks and are purchased, they have a better chance of ranking higher in the search result page. That’s what a quality product image can bring to your Amazon business.

It’s crucial to understand the importance of quality product images. How can you optimize Amazon product images? We will break down this question in detail, and give you our best tips to help you make your product images visually appealing. Keep reading.

  1. Follow the product image requirements of Amazon

When you optimize Amazon product images, you have to follow the Amazon product image requirements. Make sure your images comply with the rules.

There are some technical aspects you must understand. Here is a summary of their requirements:

  • Image format: TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png)
  • Image size: Images should be at least 1000 pixels or larger in either height or width
  • Color mode: RGB or CMYK
  • Image name: File names must consist of the product identifier followed by a period and the appropriate file extension

For the primary product image, ensure you have:

  • A professional photograph of the product
  • An image of the product alone
  • Plain white background
  • The product should account for at least 85% of the frame
  • An image from watermarks, text, and promotional stickers as these are banned

For subsequent images, make sure:

  • That the image is of or pertaining to the product being sold.
  • Where the image features other products or objects that they are used to demonstrate the use or scale of the product, otherwise, they are not allowed.
  • The product images fill 85% or more of the image frame.

Other factors to be aware of:

  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are prohibited.

If there is any violation of the rules, Amazon will suppress your product listings, and your products will not show in the Amazon search result page. It’s imperative that you always follow the product image rules issued by Amazon.

  1. Make your main image eye-catching

The main product image is the key driver for your click-through and conversion rate.

Pay special attention to your main image; optimize it, it shapes the perception of the quality of the item, which will help you increase your Amazon rankings.

  • A plain white background helps the item stand out and look sharp and clean.
  • Shoot the product photo professionally.
  • Choose the best angle that highlights the features of the product.
  • Only show a single product.
  • Try and distinguish your product from competitors.
  • Make it eye-catching to stand out.
  • Make it recognizable.
  1. Reduce the size of your image file

Amazon has found that if page load speed drops by 1 second, they lose around 1.6 billion a year.

Don’t underestimate the loading speed of your product listings because it greatly impacts customers’ shopping experience. The loading time of your product images depends on how large they are. The larger the file size, the longer it will take to load the image. Listings that load slowly have lower conversion rates. A smaller image size loads faster, and this reduces your bounce rate, which will increase conversions.

Amazon Product Listing

To reduce the file size, you can use advanced Apps to get a quality image with the smallest file size. There are many choices like Photoshop and Pixlr Editor, plus other compression apps like TinyPNG.

  1. Capture high-quality image

Images need to be aesthetically pleasing and technically suitable. Remember, you are trying to encourage shoppers to buy your products. Replace poor images with quality shots.

Technically, you have to set a product photo with a white background. Grab a white sheet or a piece of white cloth, and find a spot to shoot your image. Remember, light is everything. Choose a spot indoors with natural light, maybe by windows. If you need more light, you can add an extra source.

Try lots of angles and shoot your product in many different ways. Make sure there is space to edit and always keep the product in the center of the frame for a tight square crop.

Remember, you can still improve the images by editing; you can change the exposure and make the background whiter. Apps like Amazon Seller App, VSCO, PS Express, and Snapseed can help you make edits. Pay special attention to the brightness, temperature or saturation, clarity, and highlights of your product image.

  1. Name your image properly to improve SEO

Smartphones, cameras, and computers assign a name to image files. It would be very easy to keep them as they are; however, this is not a good SEO practice. Your image file names matter for your product ranking on Amazon. Name your images with qualitative keywords in a descriptive and to-the-point manner.

Amazon Product Listing Images

Optimizing file names makes it easy for the crawlers to index your images in the Amazon algorithm. The crawlers can easily recognize text and identify keywords in the image file name, whereas they get nothing from the default series of numbers or text automatically assigned by the device used to capture the images.

Re-name your images in English and use keywords relevant to the search term shoppers will use to search for your product.

  1. Use a wide range of product photos

Using a wide range of shots gives shoppers a detailed view of the product.

  • Show different perspectives so that the customer feels as if they’ve seen the whole product; otherwise, you will lose conversions.
  • Show the benefit of the product.
  • Show how it’s used.
  • Use images to place your product in a customer’s life in a way they can understand.
  • Think about lifestyle and context photos.
  • Highlight the product’s design and functions.
  • Distinguish your product with different perspectives.
  1. Test your product images

Having lots of great looking images can cause a problem, however. How do you decide which is best? Testing them will help you choose. Trial different images and see which has the most sales over a set time frame.

You have choices when deciding what to test. You can test the number of images per item, per category, and page. Testing will reveal the best number of thumbnails to feature for each product.

You can also test the file size and find out how higher quality images with slower loading speed affect your business.

You can also test which images your customer prefers. Showcase the images from different perspectives, angles, backgrounds, and image type, to figure out which customers prefer.

When you plan to test your product image, remember to test only one variable at a time. This is to make sure that it’s the variable affecting the result.

In a nutshell, your product images can make or break your Amazon success.

  • Optimize them to boost your sales.
  • Follow the Amazon guidelines.
  • Create great primary images.
  • Compress image file sizes to improve your load speed.
  • Name your images to improve SEO.
  • Use a wide range of product images
  • Set up testing to choose the best performing images.

Amazon Product Image Guidelines

If you are new to this, incorporate these tips into your business practice. Never fail to exhaust any possible chances to make your product listings stand out among competitors, and you will see improvements in your Amazon rankings, business conversions, and profits.

Author bio:

Amazon Product Listing Software

Sharline Shaw, the founder of a, is an expert on Chinese export trade. With 10 years of experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.